BRI, LLC is a professional consulting service specializing in corporate innovation, new business growth, business and product strategy development. We help companies grow and innovate by sharing our decades of new business development experience through direct consulting, skills and best practices training courses, and software tools developed for the unique requirements of corporate innovation and growth organizations.
Innovation gets stretched until it means everything and nothing. The fix is to classify it — by Type (market-facing vs. operational) and by Scope (Sustaining, Incremental, Disruptive). Classification is the first governance decision you make: it sets the risk profile, the RPP fit, and the criteria each kind of innovation should be judged against — and getting it wrong is how transformative bets quietly die.
Four techniques, one discipline. Part 5 of BRI's Strategy & Business Modeling Series ties it together — showing how strategy modeling is the engine of the inner loop in the BRI Staged Innovation Methodology, how the same model scales by fidelity from first sketch to committed launch, and how Growth Forge® Software makes it a repeatable practice. A plan asks you to believe the strategy. A model lets you test it.
Once you have a model, a new question opens: how do different versions of a strategy compare? Part 4 of BRI's Strategy & Business Modeling Series shows how what-if modeling lets you compare hypotheses in parallel and pivot on paper — and how every comparison resolves to one of four disciplined outcomes: Continue, Pivot, Pause, or Stop.
