BRI, LLC is a professional consulting service specializing in corporate innovation, new business growth, business and product strategy development. We help companies grow and innovate by sharing our decades of new business development experience through direct consulting, skills and best practices training courses, and software tools developed for the unique requirements of corporate innovation and growth organizations.
Successful innovation initiatives are driven by compelling missions rather than just financial targets. Mission-driven innovation focuses on creating meaningful change, attracting top talent, and sustaining effort through setbacks. This approach, exemplified by companies like Disney, Nike, Tesla, and SpaceX, prioritizes outward-looking missions that address societal challenges and leave room for breakthrough thinking.
New alliance bridges the gap between established operations and exploratory growth, aligning the entire business under one strategic vision.
Successful new business investment decisions require a structured framework. This includes defining evaluation criteria aligned with strategic objectives, making specific strategic choices, matching analysis depth to investment risk, practicing good decision hygiene by stopping poor ideas early, and driving to actionable outcomes. These principles help companies make better bets, learn faster, and build innovation capabilities.
